Tag Archives: book review

The 10 Steps to Audience Engagement

I’ve been methodically making my way through the opening sections of Sally Hogshead’s FASCINATE: Your 7 Triggers to Persuasion and Captivation. Sally was kind enough to send me a copy up from Orlando recently, and her chapter entitled “Fascination and … Continue reading

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FILM BOOK REVIEW | The Guerilla Film Makers Pocketbook

A long time ago, on an island just off the west coast of France, a trio of road-weary yet wise cineastes — Chris Jones, Andrew Zinnes, and Genevieve Jolliffe — cracked open a warm bottle of bargain bubbly, unbagged a … Continue reading

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