Category Archives: Documentary

Increasing the threshold for Facebook likes…

Like me, like me, like me! Requests for knee-jerk Facebook likes…they’ve become so ubiquitous. As a tethered, always-on, society we’ve become completely inured to them and the act of liking brands’ and films’ Fan Pages has become all but moot. … Continue reading

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#BlogSomething2012 | How do you grow your audience, get more people to find you, and become interested in you?

For the remainder of this week Ill be participating in the #BlogSomething2012 challenge, a nifty call to action spearheaded recently by mega-marketer Christopher S. Penn of Marketing Over Coffee and many other places both online and off. For five consecutive … Continue reading

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You call yourself an indie, yet you don’t watch indie movies?!

“You call yourself an independent filmmaker, yet you don’t watch movies…” I recall Ted Hope dropping this bombshell at the Berlinale Talent Campus’ most recent installment. And it was – among the tens of other sage bon mots from that afternoon … Continue reading

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Marketing assists from your cast and crew? Here’s how to get ‘em…

  When it comes to marketing your film or documentary beyond post-production, too many filmmakers and creatives squander that oh-so bountiful resource lying right beneath their prime lenses: their very own cast and crew. The men and women who have … Continue reading

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Why Inbound Marketing Won’t Ever Be Enough…

Another day, another stellar Marketing Over Coffee podcast episode starring marketing consultants Christopher S. Penn and John Wall (above photo, left to right). And yet again, it’s another entry from me about something I’d picked up there that has resonance … Continue reading

Posted in 2012, Audience, Blogging, Community, Curate-A-Film, Distribution, DIY, Documentary, DVD, Email Marketing, Facebook, Film Festivals, PMD-For-Hire, Stills, Twitter, VOD | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

“That Day,” by Danny Lacey | A Stada Media Behind-the-Scenes/BTS Clinic!

“Something happened. They just can’t remember.” That’s the tagline of Danny Lacey’s latest sci-fi short film, That Day. And that’s what Twitter’s good for…idly glancing at the Tweetstream, then suddenly landing on gems like Danny Lacey’s latest behind-the-scenes masterpiece supporting … Continue reading

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The perils of not having your budgetary ducks in a row…

I’ve been taking way too many calls lately from prospects who cast around budgetary figures like it’s nobody’s business. I had a call the other day from someone who boldly claimed their current documentary boasted a number upwards of $5M … Continue reading

Posted in 2012, Blogging, Crowdfunding, DIY, Documentary, Phonecalls, PMD-For-Hire | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Digital Film Camp | Crowdfunding Coaching Session | Day 2

Posted in 2012, Behind-The-Scenes, Blogging, Crowdfunding, Distribution, DIY, Documentary, Live Events | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Reasons why American indies continue to trump their European peers

Two months in Europe developing my professional networks, speaking at Berlinale-themed events (the Talent Campus and the Digital Film Camp at Berlin’s lovely Home Base venue), meeting some UK indies, revisiting my old Prague haunt, and things of that sort, … Continue reading

Posted in 2012, Blogging, Community, Crowdfunding, Distribution, DIY, Documentary, Film Festivals, Live Events, PMD-For-Hire | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

“Twitter tickles my gray matter,” says @tiffanyshlain

The other day I was tweeting with Tiffany Shlain (IMDb), director of Connected: An Autobiography About Love, Death & Technology when she came out with this amazing zinger I thought I’d share: Twitter tickles my gray matter… I thought it … Continue reading

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