Category Archives: Documentary

“Twitter tickles my gray matter,” says @tiffanyshlain

The other day I was tweeting with Tiffany Shlain (IMDb), director of Connected: An Autobiography About Love, Death & Technology when she came out with this amazing zinger I thought I’d share: Twitter tickles my gray matter… I thought it … Continue reading

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Your PMD As Your CCO = Chief Content Officer

If you’re into online marketing at all you might have already come across the new-fangled Chief Content Officer’s (CCO’s) position. It was a relatively new designation created over the past couple of years to address the critical need for those … Continue reading

Posted in Audience, Blogging, Comment Streams, Documentary, Facebook, Pitch Materials, PMD-For-Hire, PR, Press | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Marketing and Distributing Your Indie Film or Doc…Like a Carpenter

I’m often asked by clients why I don’t prefer automating elements of my marketing function for their films or docs. Why I devote countless hours to achieving a kind of rhythm with their projects’ marketing in a more “manual” – … Continue reading

Posted in Accessories, Blogging, Community, Documentary, Facebook, PMD-For-Hire, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

*Further* differences between Canadian and American indie filmmakers…

  Yesterday’s post about the differences between Canadian and American filmmakers garnered a couple of interesting replies at the blog. It would seem there are more than just a handful of people who’ve been thinking about the same issue and … Continue reading

Posted in Blogging, Community, Crowdfunding, DIY, Documentary, DVD, Facebook, PMD-For-Hire | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

#BLOODSWORTH | Gregory Bayne puts on yet *another* Kickstarter clinic…

UPDATE: Click to RT! I’m an abiding fan of Gregory Bayne’s craft and have been so for nearly a year’s time, ever since Sundance 2011. Over the year I’ve known him, he seems to go from strength to strength to…strength, yet … Continue reading

Posted in Audience, Blogging, Comment Streams, Community, Crowdfunding, Curate-A-Film, DIY, Documentary, Twitter, Vimeo, YouTube | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Characteristics of the “Democratized Filmmaking Era” – Part 2

The other day I was discussing the perils of the “democratized filmmaking era.” I outlined a few scenarios how the mere fact of having unlimited choice or unfettered access to contents, technology, and gear wasn’t necessarily all it was cracked … Continue reading

Posted in Audience, Blogging, Curate-A-Film, Distribution, DIY, Documentary, DVD, PMD-For-Hire, VOD | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The PMD | Problems with taking public funding from The Man

                    My clients know I’m not a huge advocate of financing your film or documentary project through soft money sources. It’s typically not a strategy I include in a list of … Continue reading

Posted in Accessories, Blogging, Community, Distribution, DIY, Documentary, Film Festivals, Paperwork, Pitch Materials | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

The PMD | It’s *not* all in the numbers…

I was enjoying this little Christopher Penn update the other day, a post on metrics and how your film’s story isn’t always to be found strictly in the numbers. Penn describes how absolute figures, on the face of them, aren’t … Continue reading

Posted in Audience, Blogging, Books and Reviews, Comment Streams, Community, Distribution, DIY, Documentary, DVD, Email Marketing, Facebook, Film Festivals, iTunes, Live Events, PR, Press, VOD | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The PMD | Finding the Focus of Your Marketing Efforts…

Self-marketing and self-distributing an independent project of any kind – be it a feature film or a documentary – isn’t for the timid. The enormous volumes of time needed to complete even the simplest of tasks always threaten to yank … Continue reading

Posted in Audience, Behind-The-Scenes, Blogging, Community, Distribution, DIY, Documentary, Facebook, PMD-For-Hire, Twitter, Vimeo, YouTube | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The PMD | Are you an indie film community person? A quick checklist…

Indie film is a full-on community effort. We’re all in this together and the rising tide raises all our boats. The better you do, the better I do, so if you’re strictly in the game for self-interest that alone should … Continue reading

Posted in Blogging, Community, Crowdfunding, Distribution, DIY, Documentary, Facebook, Film Festivals, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment