Category Archives: DIY

Anything related to DIY.

How to bounce back from a failed Kickstarter campaign?

Okay, so how many of you don’t know Loren Feldman? Shame on you if you don’t. Means you’re not spending enough time online and that’s just not on, is it? Once tagged as “l’enfant terrible of Web 2.0,” the 1938 … Continue reading

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Things you need to be doing every day as an independent filmmaker…

Here are several tasks you need to be doing every day as an independent filmmaker. These are things you simply can’t avoid, things you must do in order to endear yourself to your audience and place your film on the … Continue reading

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Increasing the threshold for Facebook likes…

Like me, like me, like me! Requests for knee-jerk Facebook likes…they’ve become so ubiquitous. As a tethered, always-on, society we’ve become completely inured to them and the act of liking brands’ and films’ Fan Pages has become all but moot. … Continue reading

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#BlogSomething2012 | Finishing the paso doble…so how do you get them to finally sit and watch your movie?!

Lest you think we marketing folk engage in all of this derring-do to no particular end — that we perform it strictly to tickle our always-be-researching, information-addled minds – rest assured there is indeed a purpose to all of our … Continue reading

Posted in 2012, Amazon, Audience, Blogging, Community, DIY, Hulu, IndieFlix, iTunes, Live Events, Netflix, PMD-For-Hire, PR, Press, Trailers, VOD | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

PMD Proverbs | You can’t polish a turd!

Here’s the thing, kids…this incessant raft of also-ran indies we’ve been seeing so far in 2012 – which some say will clock in at close to 45,000 titles – the majority of them…? Turds all. Turds = poorly-scripted narratives with … Continue reading

Posted in 2012, Audience, Blogging, Community, Curate-A-Film, Curation, Distribution, DIY, Rants | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

It’s all about marketing iteration…

There was something else I’d wanted to write about today…but that was before I was pleasantly waylaid by this “Iterate to success” post by Christopher S. Penn. Penn’s writeup gave me a lot of pause for the PMDing craft and … Continue reading

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You call yourself an indie, yet you don’t watch indie movies?!

“You call yourself an independent filmmaker, yet you don’t watch movies…” I recall Ted Hope dropping this bombshell at the Berlinale Talent Campus’ most recent installment. And it was – among the tens of other sage bon mots from that afternoon … Continue reading

Posted in 2012, Audience, Blogging, Curation, Distribution, DIY, Documentary, Film Festivals | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Seriously consider compiling and maintaining a production diary…

Ever considered keeping a production diary? Yep, that’s what I thought… I don’t see too many filmmakers doing this nowadays – at least at the no-budget level – which I think is part and parcel of the whole lack of … Continue reading

Posted in 2012, Audience, Behind-The-Scenes, Blogging, Community, Crowdfunding, Distribution, DIY, Paperwork, Pitch Materials, PR | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

No distribution deal yet? Perhaps because you’re too close for comfort?

Your film’s well past its post-production, but no distribution deal’s in sight. Why? It seems like you’ve been submitting to distribution company upon distribution company, sales agency after sales agency, film festival upon film festival  – both first- and second-tier … Continue reading

Posted in 2012, Accessories, Audience, Behind-The-Scenes, Blogging, Community, Distribution, DIY, DVD, Live Events, PMD-For-Hire, PR, Sales Agents | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Risk-seeking or risk-averse? What sort of indie filmmaker are you?

Do you love the taste of risk? Are you motivated by the huge rewards at the end of the rainbow for that tremendous gamble you’re taking today in the here and now? Or are you more of a wait-and-see type … Continue reading

Posted in 2012, Audience, Blogging, Community, DIY, Email Marketing, Facebook, Film Festivals, Film Finance, Live Events, PMD-For-Hire, PR | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment