Category Archives: Behind-The-Scenes

Capturing footage for the behind the scenes documentary.

Optimize Those YouTube Videos at Your Channel…

  My colleague Brett Bumeter –the “brother from another mother” and the man who shares the same father as me — recently performed a free video analysis of my old YouTube channel. The fact he did so as part of … Continue reading

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Seasonal procrastination…it’s got to stop!

Full warning, it’s going to be a grist-for-the-mill-type of post today—so drop your rocks and grab your socks! It’s got do with p-r-o-c-r-a-s-t-i-n-a-t-i-o-n and the sort of needless, mealy-mouthed snivelly excuse-making I generally see around this time of the year … Continue reading

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The PMD | Some Tips On Designing A Proper Content Production Schedule…

One of the bigger challenges for indie filmmakers I’ve been finding as a PMD is the need to maintain a steady clip of relevant contents related to their film. I’m talking about contents which indirectly support the main film story, … Continue reading

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Some of the Perils of the “Democratized Filmmaking Era” — Part 1

  The other day I was alluding to the advent of the “Democratized Filmmaking” Era, in which affordable gear and the widespread availability of editing software (not to mention its ease of use) was creating a glut of mediocre films … Continue reading

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The PMD | Finding the Focus of Your Marketing Efforts…

Self-marketing and self-distributing an independent project of any kind – be it a feature film or a documentary – isn’t for the timid. The enormous volumes of time needed to complete even the simplest of tasks always threaten to yank … Continue reading

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The PMD | Why your film might be underperforming in the marketplace…

Why is that some filmmakers post stuff garnering hundreds — and sometimes, thousands — of views on places like YouTube or Vimeo, while others can post would-be superior material which scores almost zero attention with a film’s target demographic? What … Continue reading

Posted in Audience, Behind-The-Scenes, Blogging, Community, Distribution, DIY, Documentary, Facebook, Film Festivals, Live Events, PMD-For-Hire, PR, Press, Sales Agents | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The PMD | Plan your marketing materials and efforts long in advance

  I’m still finding that most indie filmmakers are drastically underestimating the time requirements for major future marketing pushes. There’s still a bit of an “expectations versus reality” gap going on, through absolutely no fault of their own, mind you, … Continue reading

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The PMD | Are you more of an 11th-hour or five minutes to 12 sort of marketer?

Marketing. That essential function which independent filmmakers and documentarians overlook until the very last minute, scrambling to assemble all the pieces only when it’s way too late. The new indie and DIY landscape absolutely demands that filmmakers begin looking at … Continue reading

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The PMD | DVD Kits for Your Alternative/Non-Conventional Theatrical Screenings and Other Live Events

If you’ve been sticking to a total DIY approach for the distribution of your film or documentary, you’ll have already considered the various alternative theatrical means of getting your film out to a wider audience. Over the useful life of … Continue reading

Posted in Audience, Behind-The-Scenes, Blogging, Community, Curate-A-Film, DIY, Documentary, DVD, Email Marketing, Live Events, PMD-For-Hire, PR | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The #PMD: Make your content into a #series…#indie #indiefilm #diy #documentary

I always advise my clients…”see that massive piece of sexy content you’re designing? Well, is there any way of possibly extending it into a series? Any way you can get a bigger bang from your buck than just the single … Continue reading

Posted in Audience, Behind-The-Scenes, Blogging, Comment Streams, Community, DIY, Documentary, Facebook, Film Festivals, PMD-For-Hire, Stills, Twitter, Vimeo, YouTube | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment