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Fri, 30 Dec 2011 20:32:49 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 http://pmdforhire.com http://pmdforhire.com/wp-content/uploads/2010/07/Film-Favicon.gif http://pmdforhire.com/2011/12/30/twenty-twelve-2012-here-are-a-few-of-my-favorite-thingsbut-actually-ten/ http://pmdforhire.com/2011/12/30/twenty-twelve-2012-here-are-a-few-of-my-favorite-thingsbut-actually-ten/#comments Fri, 30 Dec 2011 20:32:49 +0000 ADM http://pmdforhire.com/2011/12/30/twenty-twelve-2012-here-are-a-few-of-my-favorite-thingsbut-actually-ten/ #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; }   Here we go, a sneak preview of the list of things I’d like to have happen for next year…in no particular order, but definitely in terms of priority. These are things which definitely need to be attacked, stat. These … Continue reading →]]> http://pmdforhire.com/2011/12/30/twenty-twelve-2012-here-are-a-few-of-my-favorite-thingsbut-actually-ten/feed/ 2 http://pmdforhire.com/2011/12/28/10-ways-to-better-leverage-your-2011-blog-archive-for-2012/ http://pmdforhire.com/2011/12/28/10-ways-to-better-leverage-your-2011-blog-archive-for-2012/#comments Wed, 28 Dec 2011 21:34:29 +0000 ADM http://pmdforhire.com/2011/12/28/10-ways-to-better-leverage-your-2011-blog-archive-for-2012/ #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; }   Yep, another 2012 Top 10 list…well, sort of… Lately I’ve been wondering…with all this blogging I’ve done pretty consistently since 2005, will I ever dip back into my archive to re-examine my views from, say, six years ago? Does … Continue reading →]]> http://pmdforhire.com/2011/12/28/10-ways-to-better-leverage-your-2011-blog-archive-for-2012/feed/ 1 http://pmdforhire.com/2011/12/27/twitter-tickles-my-grey-matter-says-tiffanyshlain/ http://pmdforhire.com/2011/12/27/twitter-tickles-my-grey-matter-says-tiffanyshlain/#comments Tue, 27 Dec 2011 20:39:30 +0000 ADM http://pmdforhire.com/2011/12/27/twitter-tickles-my-grey-matter-says-tiffanyshlain/ #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; } The other day I was tweeting with Tiffany Shlain (IMDb), director of Connected: An Autobiography About Love, Death & Technology when she came out with this amazing zinger I thought I’d share: Twitter tickles my gray matter… I thought it … Continue reading →]]> http://pmdforhire.com/2011/12/27/twitter-tickles-my-grey-matter-says-tiffanyshlain/feed/ 0 http://pmdforhire.com/2011/12/27/your-pmd-as-your-cco-chief-content-officer/ http://pmdforhire.com/2011/12/27/your-pmd-as-your-cco-chief-content-officer/#comments Tue, 27 Dec 2011 18:31:23 +0000 ADM http://pmdforhire.com/2011/12/27/your-pmd-as-your-cco-chief-content-officer/ #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; } If you’re into online marketing at all you might have already come across the new-fangled Chief Content Officer’s (CCO’s) position. It was a relatively new designation created over the past couple of years to address the critical need for those … Continue reading →]]> http://pmdforhire.com/2011/12/27/your-pmd-as-your-cco-chief-content-officer/feed/ 0 http://pmdforhire.com/2011/12/25/introducing-my-three-words-or-2012-more-to-come/ http://pmdforhire.com/2011/12/25/introducing-my-three-words-or-2012-more-to-come/#comments Sun, 25 Dec 2011 20:51:12 +0000 ADM http://pmdforhire.com/2011/12/25/introducing-my-three-words-or-2012-more-to-come/ #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; } The words pictured above weren’t my 2011 “three words,” those were C.C. Chapman’s, co-author of the bestselling Content Rules. Mine were actually these (and while you’re at it, don’t forget to watch this). Sadly, I couldn’t track down a suitable … Continue reading →]]> http://pmdforhire.com/2011/12/25/introducing-my-three-words-or-2012-more-to-come/feed/ 0 http://pmdforhire.com/2011/12/23/meaningful-and-personalized-pledge-reward-gifts-on-kickstarter-of-indiegogo/ http://pmdforhire.com/2011/12/23/meaningful-and-personalized-pledge-reward-gifts-on-kickstarter-of-indiegogo/#comments Fri, 23 Dec 2011 21:06:46 +0000 ADM http://pmdforhire.com/2011/12/23/meaningful-and-personalized-pledge-reward-gifts-on-kickstarter-of-indiegogo/ #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; }   The Holiday Season is upon us – the Friday before The Big Sleep, The Downtime, “Xmas Eve Eve,” it is – and folks around the indiesphere are wondering what sort of Yuletide gifts they’ll be getting beneath the pagan … Continue reading →]]> http://pmdforhire.com/2011/12/23/meaningful-and-personalized-pledge-reward-gifts-on-kickstarter-of-indiegogo/feed/ 0 http://pmdforhire.com/2011/12/22/david-meerman-scotts-newsjacking-how-indie-filmmakers-can-use-it-to-their-advantage/ http://pmdforhire.com/2011/12/22/david-meerman-scotts-newsjacking-how-indie-filmmakers-can-use-it-to-their-advantage/#comments Thu, 22 Dec 2011 20:23:32 +0000 ADM http://pmdforhire.com/2011/12/22/david-meerman-scotts-newsjacking-how-indie-filmmakers-can-use-it-to-their-advantage/ #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; }   So what’s newsjacking, you ask? Well, depends very much on which industry we’re discussing. But as concerns the independent filmmaking game, newsjacking outlines a process whereby filmmakers can insinuate word of their projects or stories into prominent breaking news … Continue reading →]]> http://pmdforhire.com/2011/12/22/david-meerman-scotts-newsjacking-how-indie-filmmakers-can-use-it-to-their-advantage/feed/ 1 http://pmdforhire.com/2011/12/21/marketing-and-distributing-your-indie-film-or-doclike-a-carpenter/ http://pmdforhire.com/2011/12/21/marketing-and-distributing-your-indie-film-or-doclike-a-carpenter/#comments Wed, 21 Dec 2011 22:35:45 +0000 ADM http://pmdforhire.com/2011/12/21/marketing-and-distributing-your-indie-film-or-doclike-a-carpenter/ #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; } I’m often asked by clients why I don’t prefer automating elements of my marketing function for their films or docs. Why I devote countless hours to achieving a kind of rhythm with their projects’ marketing in a more “manual” – … Continue reading →]]> http://pmdforhire.com/2011/12/21/marketing-and-distributing-your-indie-film-or-doclike-a-carpenter/feed/ 0 http://pmdforhire.com/2011/12/20/repurposing-your-online-content-creates-multiple-touchpoints-for-your-marketing-strategy/ http://pmdforhire.com/2011/12/20/repurposing-your-online-content-creates-multiple-touchpoints-for-your-marketing-strategy/#comments Tue, 20 Dec 2011 21:27:41 +0000 ADM http://pmdforhire.com/2011/12/20/repurposing-your-online-content-creates-multiple-touchpoints-for-your-marketing-strategy/ #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; } As I go about preparing content production schedules for my clients, I often make a point of advising them to design and craft contents that have long-tail value built-in from the get-go. By “long-tail value,” I’m referring to the ability … Continue reading →]]> http://pmdforhire.com/2011/12/20/repurposing-your-online-content-creates-multiple-touchpoints-for-your-marketing-strategy/feed/ 0 http://pmdforhire.com/2011/12/19/factors-preventing-indies-from-securing-distribution/ http://pmdforhire.com/2011/12/19/factors-preventing-indies-from-securing-distribution/#comments Mon, 19 Dec 2011 17:52:13 +0000 ADM http://pmdforhire.com/2011/12/19/factors-preventing-indies-from-securing-distribution/ #leftcontainerBox { float:left; position: fixed; top: 60%; left: 70px; } #leftcontainerBox .buttons { float:left; clear:both; margin:4px 4px 4px 4px; padding-bottom:2px; } #bottomcontainerBox { height: 30px; width:50%; padding-top:1px; } #bottomcontainerBox .buttons { float:left; height: 30px; margin:4px 4px 4px 4px; } Securing distribution: the success ratios between films trying to do so versus those films which fail… Yeah, I suppose I could share with you several rough stats from my own portfolio of indie docs and features I’ve PMDed for over … Continue reading →]]> http://pmdforhire.com/2011/12/19/factors-preventing-indies-from-securing-distribution/feed/ 0