Author Archives: ADM

Post-IPO | Is Facebook still relevant for indie filmmakers?

Today’s $38 a share – almost $1B US in valuation – Facebook IPO got me thinking once again about the platform’s relevance for indie filmmakers. Does maintaining a prominent presence on Facebook actually help or hinder the process of scoring … Continue reading

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Here’s what you risk when you delay audience engagement…

I’m fond of telling clients and prospects how audience engagement isn’t a “today to tomorrow” phenomenon. So much so, in fact, that I think it should become its own PMD Proverb, but that’s a subject for another post. PMDs and … Continue reading

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How to bounce back from a failed Kickstarter campaign?

Okay, so how many of you don’t know Loren Feldman? Shame on you if you don’t. Means you’re not spending enough time online and that’s just not on, is it? Once tagged as “l’enfant terrible of Web 2.0,” the 1938 … Continue reading

Posted in 2012, Audience, Blogging, Community, Crowdfunding, DIY, PR | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

PMD Proverbs | Do NOT crowdfund for your entire budget!

I had the recent good fortune to give a small talk about “Crowdfunding Your Film” at Raindance Canada’s inaugural indie filmmaker guerrilla workshop on May 10th, 2012 (for “rawest of the raw” footage from the event | click here). Crowdfunding … Continue reading

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Social media is the new AM radio…

Who still listens to AM radio? ::: raises hand ::: Who even knows what AM radio sounds like, what with all these 24/96 quality audio streams around? Who recalls that scratchy, muffled, grainy, drone of your trusty radio, blaring out … Continue reading

Posted in 2012, Audience, Blogging, Canada, Community, Facebook, PR, Press, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Go analog…mainly because it’s better than digital…

Whatever happened to analog?! It used to be so popular… I often find myself confronted by indie filmmakers who query me in the midst of their nascent crowdfunding campaigns who are totally stumped for ideas on what sort of pledge … Continue reading

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What do you look for in a workshop?

  I had the good fortune of helming last night’s Raindance Canada-sponsored inaugural crowdfunding workshop at Toronto’s Centre for Social Innovation (May 10, 2012), a spirited session of theory coupled with proven crowdfunding practice. For two-and-a-half hours I’d proceeded to … Continue reading

Posted in 2012, Blogging, Live Events | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Things you need to be doing every day as an independent filmmaker…

Here are several tasks you need to be doing every day as an independent filmmaker. These are things you simply can’t avoid, things you must do in order to endear yourself to your audience and place your film on the … Continue reading

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The curse of too much free time…

Another fun chat yesterday afternoon (May 08, 2012) with Film Specific’s striving Stacey Parks, author of The Insider’s Guide to Independent Film Distribution. I always enjoy speaking with Stacey’s following since they usually pose the best questions and almost all … Continue reading

Posted in 2012, Behind-The-Scenes, Blogging, Paperwork, Script | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Increasing the threshold for Facebook likes…

Like me, like me, like me! Requests for knee-jerk Facebook likes…they’ve become so ubiquitous. As a tethered, always-on, society we’ve become completely inured to them and the act of liking brands’ and films’ Fan Pages has become all but moot. … Continue reading

Posted in 2012, Audience, Blogging, Community, DIY, Documentary, Email Marketing, Facebook | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment