Like a proud Dutch speed skating coach who rises at the crack of dawn, dons his orange-colored instructor’s bib, grabs his whistle, brews a fresh jug of free trade coffee for his aspiring athletic charges, I’ve been delighted as all get-out to observe Mischa Rozema and his SUNDAYS crew at Amsterdam’s PostPanic wrangle down The Life Extra-Diagetic (sorry for the Steve Zissou reference, but sometimes it just applies).
When we last encountered our stress-free PostPanic-ers, they had just christened their crowdfunding campaign and hadn’t crossed the Kickstarting Kanal as yet. The quality of materials Rozema and Co. had ready to deploy, deep deep deep in the bowels of their Coliseum alongside the lions, tigers, and other feral beasts, were truly formidable – lest we forget, dear readers, PostPanic maintains an eclectic corporate roster of projects, which they’ve been using to sharpen those incisors of theirs – but they just weren’t pressing them into service Stalingrad-like. They weren’t feeding the pig.
Anywho, since I’ve been closely stalking their Kickstarter updates over these past few days, I can assure you the latest slew of videos and images emanating from joyful old Amsterdam has taken a decidedly-Brasilia/Canberra turn for the better.
Here are just a few of the latest snaps from SUNDAYS’ campaign:
What’s the moral of the story?
Well, several elements, if you ask this PMD. But let’s break it down five-fingered style for all of those auto-didact DIYers out there who comprise the majority of readers at this blog:
- Radically-rejiggering of audience engagement efforts during a campaign is indeed possible: Oh really, you ask?! Possible? Yes. It is. And SUNDAYS is the proof (is that a pudding stain on your shoes?). Whereas when they sallied forth along their journey to stardom in their Kickstarting Santa Maria, PostPanic’s sails were unfurled but there wasn’t nearly as much wind. Today, with daily content updates – although I’m still not seeing these at a bespoke URL of some kind, but that’s enough inquisitorial punishment for one day – Rozema and Co. are in frequent contact with their core. Now, you’ve got to batten down those hatches. Now it’s getting blustery out there!
- Getting to know the men (and women) behind SUNDAYS’ post-apocalyptic triumphant message: Far too often on most campaigns I’ve seen, there’s almost zero focus on the filmmaker’s vision, and lost of attention being called out to the cake. Plenty of clamor around contributing and lots of grab-assing and sucking up to complete strangers to get would-be donors to part with colorful guilders for the privilege of supporting these talents, but not enough getting to know who the filmmaker is, what their motivations were for getting involved in the first instance, or what continuing research they’re engaged in to remain current. Have a look SUNDAYS’ updates page for the way Mischa’s leveraging video and images to herald the research sources he’s dipped into as he works the magical levers in The Netherlands’ largest burg (but it’s not the capital, our American and British friends!).
- Royalty-free images for use in blog posts and the like: which would be a breeze for this outfit, but I don’t see them doing this yet either. PRO TIP: all images appearing herein courtesy of PostPanic from the hand of Mischa Rozema himself, yet why doesn’t PP set up a password protected Dropbox or a publically-accessible Google Drive repository where fans can snag as much Creative Commons-licensed key art as they want à volonté and then emblazon the heck out of our fanboy entries and e-outs with it? Instead of having to PC-right-click-save all images, fans can instead download the whole caboodle from a “safe house” (kind of like a medical marijuana dispensary for image junkies), then go to town with our snappy words and bloggy chutzpah. See the difference? That was a free tip, by the way. Pass it on!
- Limbering up those flabby muscles: I know intermittent scribes will scoff at me claiming I’m full of methane here, but the truth is if you keep that content muscle taut and ready, it will respond when you need it. The more you work it, the stronger it gets and a body in motion as we all know, stays in motion (third law of Newtonian thermodynamics). If you’re in the habit of emitting stuff regularly (blogs I mean, not flatulence!), it gets easier with each successive cut and you don’t have to dig deep for ideas, son. Plus, with the roiling cascading tempests of ideation happening at PostPanic’s Global HQ, there’s so many goodies tumbling off the table that the Panickers have been compelled to place buckets at the corners to scoop up the overflow.
- Getting on the Kickstarter radar and possibly landing “Staff Pick” status: the oftener you remind your audience about your campaign, the greater the propensity to make target (in SUNDAYS’ case, it’s forty-large), finally putting the campaign to bed. Also, if the campaign is well-adorned (check!) and it’s well-staffed (check, check!) and backed up by an informed, entertaining, award-winning Oscar-nominated honcho (check that, too, but kidding about the Academy Award bit, for now) then the decisionmakers at KS are more apt to call attention out to what you’re doing, friends. And, it goes without saying, this can only be a good thing.
Again, like I always say in posts like this, waiver: don’t take my word for it. Go and sample the offerings available and if you like what you see, let them know. Sharpish.
There are projects, and then there are projects. SUNDAYS is one that deserves to hit the mark because, well, what it’s trying to say is actually happening and only too soon (duration: 6m59s). This isn’t more of that Truthers drivel. What will happen in Mexico City throughout 2012-3 is the unvarnished truth. ;-)
Adam Daniel Mezei, PMD | Producer of Marketing and Distribution
Indie Audience Engagement Services for Independent Feature Films and Documentaries
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