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Danny Lacey of Stada Media in Leeds, UK has been officially engaged to design PMD-For-Hire’s new logo, and we’ve been kicking around four different design possibilities over the past several hours.
Thankfully, I’m no longer scratching my head over what to do as Danny has now come so delectably close to the mark with his
“Door#5” above. I’m relieved now that I can see the clearing in the forest and Danny’s been so great about ensuring that things hit the mark just so, a customer service dynamo…if only all designers were like him…
I’m leaning towards either the first iteration – above – or the third in series, but I wanted to leak these to the crowd and my audience and get a measure of their take on things. Which do you prefer of the four presented?
These are the criteria I’d like you to consider as you cycle through options:
- instant recognition: if you hadn’t stumbled across me at a live event or met me at a film festival, would you understand implicitly just from the logo what I do? Or would you require further clarification and debriefing? The logo is supposed to tell-all. If it doesn’t…
- professionalism: which of the logos broadcasts the greatest degree of professionalism? Which is most playful? Which is potentially harmful to the company’s overall image?
- branded elements | helpful or totally off-message? I’m referring to the globe and the maple leaf = the Canadian embedded in the logos below. Are they overkill? You think there’s a point to all of it, or do they only clutter or confuse the offering? Discuss.
- aesthetic elements: color, shape, lines, presentation, positioning, contrast, shading, sharpness, and all of those design-y bits and bobs which I’m hardly expert at. Your opinion? Any feedback?
If you like what you see, please consider giving it a quick sign of approval either here or here and do let Danny know as well by having a look at his director’s showreel.
Thanks for any help you can give and to the excellent folks who’s sounded me out thus far on this crowdsourcing effort.
Adam Daniel Mezei, PMD | Producer of Marketing and Distribution
http://pmdforhire.com
Indie Audience Engagement Services for Independent Feature Films and Documentaries
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